Felix - The cat's whiskers: how consistent advertising built brand leadership

Updates a previous Award paper (1996) which describes how an original black and white TV campaign helped Felix to grow penetration to become the no.
Agency: BMP DDB Authors: Audrey Niven and Les Binet

Felix

The Cat's Whiskers: How Consistent Advertising Built Brand Leadership

This is the story of how a long-running advertising campaign helped a cheeky young No. 2 brand take on the might of a 40-year-old brand leader and win.

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