Ella's Kitchen: Selling up doesn't mean selling out

Clare Phayer

Ella’s Kitchen, a baby food brand, created a new communications model designed to support British parents in the process of weaning their children while increasing revenue by £14.6m.

Campaign details

Brand: Ella's Kitchen Advertiser: Ella's Kitchen Agency: Havas London

Summary

Ella's Kitchen is proof that selling up doesn't mean selling out and that it is possible to keep customers and shareholders happy and remain true to our founding principles.

>

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

Learn more Get a demo

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands