Campaign details

Brand: Ella's Kitchen
Advertiser: Ella's Kitchen
Agency: Havas London


Ella's Kitchen is proof that selling up doesn't mean selling out and that it is possible to keep customers and shareholders happy and remain true to our founding principles.

With an ambitious growth target, yet a declining market and small budget, we needed to find a smarter way to reach parents.

By understanding that weaning is a painful journey, we created a new communications model designed to support, not sell to mums and dads. A weaning service that recruited 40% of all new parents and grew revenue by £14.6m. With an investment of just £345,000 pa we've exceeded our growth target, giving us a ROMI of 12:1

Ella's Kitchen: How thinking small led to big success