DWP/COI – Giving it to you straight

Each year, the Department of Work and Pensions pays out over £115 billion via five billion separate transactions.
Agency: MCBDAuthors: Andy Nairn and Jamie Kenny

DWP/COI – Giving it to you straight1

INTRODUCTION

This is a story of integration on a grand scale.

It will tell how one of the biggest, and most controversial, government initiatives in history was introduced smoothly, thanks to a joined up approach to communications.

But more importantly, it will tell how this integrated approach more than paid for itself, generating savings worth hundreds of millions of pounds, with an ROI. of c.£29 per £1 spent.

BACKGROUND

Every year, the Department of Work and Pensions (DWP) pays out over £115...

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