Department of the Environment (Northern Ireland) – Anti drink-drive campaign

This paper discusses the anti-drink-driving campaign for the Department of the Environment, Northern Ireland, from 1995-2006.
Agency: Lyle Bailie 

Department of the Environment (Northern Ireland) – Anti drink-drive campaign

BACKGROUND

What happens when advertising has to persuade people to do more than their strict legal obligations in order to save lives?

And can such an advertising position be sustained over a decade?

This case study examines the longer term effects of anti drink-driving advertising, focusing on the campaign in Northern Ireland, during the period 1995 to January 2006. This is the first time a case study has isolated anti drink-driving advertising over a prolonged period of eleven years and tracked the cumulative effect of...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands