Cazoo: The art of instilling confidence

Cazoo, the UK online-only used car retailer, established itself as a trusted leader in the used car category in the UK with a multimedia campaign designed to change consumer behaviour.

Campaign details

Brand: CazooAdvertiser: CazooEntrant: Engine / CazooCategory: Single MarketPrincipal author: Simon Butcher, EngineContributing authors: Lucas Bergmans, Cazoo; Nick Pawlak, Engine

In early 2020, 'cazoo' meant a plastic musical instrument.

By the...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands