Carling iPint: A little idea with big implications
Principal Authors: David Bain and Andrew Wright – BMB
Contributing Authors: Jonathan Lawton and Nick Stewart – BMB
This paper is an account of a cultural phenomenon. Carling iPint has had over 2 million UK downloads (and counting) since launch in July 2008. It is still averaging over 128,000 downloads per month in the 6 month period to February 2010 and it remains the number 1 free download from the App Store in the UK 20 months after its launch.
Carling iPint is the first and most successful free branded...