Cadbury – How a drumming gorilla beat a path back to profitable growth: a real-time effectiveness case study

Magali Barreyat-Baron and Rachel Barrie

At the start of 2007, Dairy Milk was entering its third year of decline. The traditional levers for fmcg growth - range extension and promotion - were at saturation point.
Agency: FallonAuthors: Magali Barreyat-Baron and Rachel Barrie

Cadbury – How a drumming gorilla beat a path back to profitable growth: a real-time effectiveness case study

SUMMARY

“In China, 2007 was the year of the pig but at Cadbury Schweppes it was the...

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