Budweiser: Light Up The Nation

Budweiser, a beer brand, created a connection between Budweiser and hockey enthusiasts in Canada by creating a goal-synced beer glass.

Campaign details

Brand: BudweiserAdvertiser: Labatt Breweries of CanadaAgency: Anomaly

Summary

The Budweiser Light Up the Nation campaign consisted of an incredible blend of innovation, promotion, and sales-driving tactics that the beer category had never seen before.This campaign allowed Budweiser to turn our physical product into media while using a blended approach that tied the brand directly to one of the most powerful sports moments in Canada, the hockey goal (matching message to medium). Within three weeks, Budweiser had over 500,000 goal-synced glasses (entertainment/technology) in the hands of hockey fans, driving massive brand association...

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