British Heart Foundation - Yoobot

Currently one in three UK children are obese or overweight and if this trend continues, it is predicted that 90 per cent of today's children will be by 2050.

British Heart Foundation – Yoobot

Peter Zezulka - Grey London

Introduction

Children don't always do what they're told… This paper demonstrates how a radical change of approach from 'telling' to 'playing' helped the British Heart Foundation to make inroa

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