Campaign details
Brand: BoschAdvertiser: Bosch Thermotechnology GMBHEntrant: McCann BirminghamCategory: Regional MarketPrincipal author: Jasper Rehder, McCann Birmingham
Introduction
Call it instinct, part of human evolution even, but it seems like a primitive human 'want' is to make things simpler. Today nothing has changed. People in homes across the world seek ways in which to make an increasingly complex life a little easier. So we look towards technology and in particular, invention to solve the seemingly complex problems we face in everyday life. These inventions have a simple goal – to make things...