Bosch: Before everything, there’s Bosch. Worcester Bosch

Bosch, an engineering and technology company, increased sales and awareness in the UK by launching a series of TV, online video and social ads that showed how everyday life would be impossible without a good heating system.

Campaign details

Brand: BoschAdvertiser: Bosch Thermotechnology GMBHEntrant: McCann BirminghamCategory: Regional MarketPrincipal author: Jasper Rehder, McCann Birmingham

Introduction

Call it instinct, part of human evolution even, but it seems like a primitive...

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