Bolia.com: Individual Expressionism - leveraging art and fashion to drive growth

Lars Samuelsen and Hannah Portner

Bolia.com, a Danish furniture retailer, increased positivity towards its brand reputation in Denmark by launching ads that mimicked the communication of high fashion.

Campaign details

Brand: Bolia.comAdvertiser: Bolia.comAgency: UncleGrey

Background

Our story is about the success of one of Europe's most successful furniture brands. Bolia.com is a Danish furniture retailer that designs and sells 'New Scandinavian Design' to the young, ambitious and savvy through its seamless blend of online and physical stores, originally in Denmark, then Norway, Sweden and beyond.

The brand launched in 2000, and for 7 years succeeded beyond all expectations:1

New stores opened, online traffic grew, and between 2005 and 2007, profits averaged 3¼ million kroner a year.2

But then something...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands