Army Recruitment - Up and over the 'wall of fear'

Adrian Marks, Mark Pihlens and Mark Tomblin

Throughout the mid-late 1990s, the Army did not have as many trained men and women as it needed to do its job properly.
Agency: PublicisAuthors: Adrian Marks, Mark Pihlens and Mark Tomblin

Up and over the 'wall of fear' – how advertising is helping the Army finally meet its manning obligations

INTRODUCTION

In 1994 the Army introduced 'Be the Best', one of the most famous...

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