Aldi 2010-2019: How taking an alternative path took Aldi from shame to pride

Aldi, a discount supermarket chain, shifted UK public perception of the brand from shame to pride.

Campaign details

Brand: Aldi UKAdvertiser: Aldi UKEntrant: McCann Manchester and Gain TheoryPrincipal authors: Jamie Peate and Marie Koropisz, McCann ManchesterContributing authors: Darren Hawkins and Andrew Houghton, McCann Manchester

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