Ahlstrom Corporation - How the Ahlstrom Corporation have filtered into the Italian coffee marketplace

The objective for Ahlstrom Corporation was pure and simple. From a zero beginning, to make a substantial impact into the Italian coffee filter market, which is one of the biggest markets of its type in the world.
Authors: Vince Meiklejohn and Keith W Crane

Ahlstrom Corporation - How the Ahlstrom Corporation have Filtered into the Italian Coffee Marketplace

INTRODUCTION

Ahlstrom is a family-owned company, whose heritage spans more than 150 years. It is headquartered in Helsinki, Finland, employs more than 6,000 people and serves customers with sales networks and production facilities in more than 20 countries on five continents, including Scotland. This paper is designed to show that a one off opportunity, which comes around for the chance to get a foothold in an overseas marketplace where they have no business at all, has been grasped...

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