A Rembrandt in the attic: Rediscovering the value of 'Have you had your Weetabix?'

Tom Roach

Weetabix, a cereal brand, increased its sales and growth in its category by launching a TVC that reinforced an old, unused, but still powerful brand asset.

Campaign details

Brand: WeetabixAdvertiser: Weetabix Food CompanyAgency: Bartle Bogle Hegarty

Introduction

This is about discovering a 'Rembrandt in the attic'. Something that gets put away and forgotten about, but which on rediscovery turns out to...

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