44 days of crazy: MasterCard turns the world oval for Rugby World Cup 2015

Karen Crum and Nick O'Quinn

This case study describes how MasterCard, a global electronic payment brand, sponsored the 2015 Rugby World Cup in the UK to increase brand consideration and card spend among affluent consumers.

Credit cards & loans
Global
Strategy

44 days of crazy: MasterCard turns the world oval for RWC2016

Principal authors: Karen Crum and Nick O'Quinn, McCann London Contributing authors: Nicola Grant and Michael Goldstein, MasterCard; Simon Mayfield, Carat UK

Introduction

How MasterCard's sponsorship...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

Get a demo