44 days of crazy: MasterCard turns the world oval for Rugby World Cup 2015
Karen Crum and Nick O'Quinn
This case study describes how MasterCard, a global electronic payment brand, sponsored the 2015 Rugby World Cup in the UK to increase brand consideration and card spend among affluent consumers.
44 days of crazy: MasterCard turns the world oval for RWC2016
Principal authors: Karen Crum and Nick O'Quinn, McCann London Contributing authors: Nicola Grant and Michael Goldstein, MasterCard; Simon Mayfield, Carat UK
How MasterCard's sponsorship...