32Red: How marketing communications fuelled an online casino's hot streak

32Red, a multi-product gambling business, was able to grow its business and achieve its targets by improving the efficacy of its TV and search channels.

Campaign details

Brand: 32RedAdvertiser: Kindred GroupAgency: M.i. Media

Summary

32Red is a multi-product gambling business built on online casino. In 2013 it appointed M.i. Media and developed a 2014–2017 accelerated growth plan (AGP) in which...

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