IPA TouchPoints

Ivor Hussein, technical director for IPA TouchPoints, explains the concept and development of TouchPoints - a survey and database that will provide UK planners with the tools for understanding of how people choose and use all media channels.

IPA TouchPoints

Ivor Hussein

The increasingly diverse and complex lifestyles of people today, coupled with the expansion of all forms of media communication and advertising delivery platforms, have given us a quality problem.

On one hand, it's great news....