Iodex: Power to Win Every Day

Topical pain relief brand Iodex created a fresh platform and a stereotype-squashing film to drive preference and resonate with modern women in India.

Campaign details

Brand: Iodex Brand owner: Haleon Entrant company: HaleonIdea creation: TLG India Gurgaon Market: India Sector: Non-prescription, OTC products Budget: Up to 500k

Executive summary

Iodex, a 100-year-old topical pain relief brand was a leader in the balms...

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