Invisible thinness, guarding invisible love - Jissbon x JustPod podcast resource integration and delivery

Durex is a world-renowned condom and sexual health product brand that actively carries out social welfare and charity activities.

Case details

Brand: Durex

Brand owner: Humanwell Pharmaceutical Group

Main agency: Shanghai JustPod Network Technology Co., Ltd.

Launched in: Mainland China

Industry: Consumer Goods

Media channels:

Budget: 500,000-1,000,000

Case Summary

May 15, 2022 is the National Day for Persons with Disabilities. In order to better stimulate the public's attention to the visually impaired and promote Durex Zero Sense series of condoms, JustPod took advantage of the opportunity to join forces with five podcast programs including Jiang Sida, Meilixiang Editorial Department, Huzuohuyou, Tiaodao FM, and Steve Says. Combining the slogan of Durex's new Braille...

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