Invisalign Clear Aligners: Invis is in

Sara Heydt, Chris Harder

Orthodontic aligner, Invisalign, increased leads and uptake amongst the previously untapped teen market in the US via custom animated content on Twitch.

Campaign details

Brand: Invisalign Clear AlignersBrand owner: Align TechnologyLead agency: StarcomContributing agency: Saatchi & Saatchi, MSL GroupCountry: North America (general region)Industries: Oral healthMedia channels: Content marketing, Livestreamning, Merchandise & free gifts, Online video, Social meida, Word of mouth, influencersBudget: 5 - 10 million

Executive summary

Invisalign Clear Aligners® business was just 29% Teens – but the teeth straightening / orthodontia business was 75% Teens. The opportunity for Invisalign® was clear - to increase the number of Teens choosing Invisalign® instead of wire braces with a...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands