Investigatorbased interviews
Barbara Maughan King's College London
As all trainee researchers know, one key dimension on which research interviews vary is their degree of structure. At one end of the spectrum lies the structured interview, commonly used in largescale surveys, where question wording and ordering are closely specified, and response formats predetermined. The advantages of this approach for quantitative studies are wellknown: researchers can feel confident that the same 'stimulus' has been presented to all study participants, interviewer effects are minimised,and, provided the questions...