Investigating the impact of international cosmetics advertising in China

Qionglei Yu, Bradley R. Barnes, Graham Spickett-Jones and Philip J. Kitchen

At the crossroads of old customs and modern thinking, Chinese women experience a mixture of traditional culture and modern-world tendencies.

Marketing to women
Cosmetics, beauty aids
Greater China
Strategy

Investigating The Impact Of International Cosmetics Advertising In China

Bradley R. Barnes Leeds University Business SchoolPhilip J. Kitchen and Graham Spickett-Jones Hull University Business School Qionglei Yu Hangzhou Commercial University

INTRODUCTION...

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