Investigating the impact of international cosmetics advertising in China

Qionglei Yu, Bradley R. Barnes, Graham Spickett-Jones and Philip J. Kitchen

At the crossroads of old customs and modern thinking, Chinese women experience a mixture of traditional culture and modern-world tendencies.

Investigating The Impact Of International Cosmetics Advertising In China

Bradley R. Barnes Leeds University Business SchoolPhilip J. Kitchen and Graham Spickett-Jones Hull University Business School Qionglei Yu Hangzhou Commercial University

INTRODUCTION...

Learn more Get a demo