Investigating respondents’ willingness to participate in video-based web surveys

Recent developments in communication technology and changes in people's communication habits facilitate new data collection forms in web surveys.

Introduction and research questions

Web surveys are one of the most frequently used methods for collecting information about individuals, such as attitudes, beliefs, and behaviors, in empirical social research and many other disciplines. The main reasons for the popularity of web surveys are cost-effectiveness and timeliness (Callegaro et al., 2015). Another methodological advantage, in comparison to other common survey modes, such as postal and telephone surveys, is that web surveys are highly amenable to technological developments.1This amenability allows innovations and the integration with other methods and data sources (Conrad et al., 2021; Struminskaya et al., 2020). This is...

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