Investigating agency-client relationships in the Polish advertising industry

This paper explores selection and retention factors as perceived among agencies and clients operating in the Polish advertising industry.

Investigating Agency-client Relationships in the Polish Advertising Industry

Dayananda Palihawadana and Bradley R. Barnes University of Leeds


Existing research has tended to focus upon agency-client relationships within the context of developed...

Not a subscriber?

Schedule your live demo with our team today