Introducing private domains is just a means, the essence is to promote transformation by reshaping relationships

Compared with the disadvantages of large investment, little effect, and low stickiness in the public domain, the advantages of controllability, integration, and scalability of the private domain allow it to undertake the first major task of "newcomers" in the era of stock competition . There is no doubt that growth is still what brands want to do most when the demographic dividend peaks; and how to bring incremental marketing value to the brand through the construction of the entire private domain position, Yili, Wahaha, Lenovo and other brands are all here. There are successful practices in transformation.

This article is selected from the topic "Spotlight China Focus: On Inventory Competition and User Cycle Marketing, Invigorating Brand Vitality". Click to go to the topic page. Subsequent releases of this series will continue to focus on this topic, so stay tuned!

According to the 51st "Statistical Report on Internet Development in China" released by China Internet Network Information Center (CNNIC) on March 2, as of December 2022, the number of Internet users in China will reach 1.067 billion, an increase of 35.49 million from December 2021. The Internet penetration rate reached 75.6%.1

The huge scale of Internet...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands