This article is selected from the topic "Spotlight China Focus: On Inventory Competition and User Cycle Marketing, Invigorating Brand Vitality". Click to go to the topic page. Subsequent releases of this series will continue to focus on this topic, so...
Introducing private domains is just a means, the essence is to promote transformation by reshaping relationships
Compared with the disadvantages of large investment, little effect, and low stickiness in the public domain, the advantages of controllability, integration, and scalability of the private domain allow it to undertake the first major task of "newcomers" in the era of stock competition . There is no doubt that growth is still what brands want to do most when the demographic dividend peaks; and how to bring incremental marketing value to the brand through the construction of the entire private domain position, Yili, Wahaha, Lenovo and other brands are all here. There are successful practices in transformation.
