We’re living in a new social climate, a new age of consumer activism. It seems whatever consumers believe in, they’re more adamant about it than ever before, and more willing to act on their strongly held beliefs. A 2020 survey revealed that 70% of consumers...
Introducing Movement Thinking: A simple framework for activating your brand’s purpose
Higher purpose tends to be lofty by nature, which can make it sound inspiring, but can leave people unsure how to action it.
