Into the Heart of the Brand
Robert L. WehlingProcter & Gamble
I'm happy to respond positively to the ANA's request to share some thoughts on 41 years at P&G in the advertising business. I doubt that anything I have to share will seem new or unusual, but perhaps there will be some helpful reminders.
I'll break these observations into three parts: What has changed for advertisers over four decades; What hasn't changed; and What's likely to happen as we go forward.
What Has Changed?
Obviously, we live in a period of accelerating change. As many of us are fond...