Into the Heart of The Brand

The author, with over 40 years experience at P&G, discusses what has changed, what has not changed over four decades, and his views on the future of marketing and advertising in the USA.

Into the Heart of the Brand

Robert L. WehlingProcter & Gamble

I'm happy to respond positively to the ANA's request to share some thoughts on 41 years at P&G in the advertising business. I doubt that anything I have to share will seem new or unusual, but...