Intimate and intimidating: understanding trends and patterns in food and eating culture

The article describes a research study into attitudes to food. Food is said to have become a self-modelling process and something through which increasingly people define to themselves who they are and want to be, or from which they derive emotional consolation.

Intimate and intimidating: understanding trends and patterns in food and eating culture

Jens Lönneker, Sebastian Buggert and Kirsten Juchemrheingold Institute for Qualitative Market and Media Research, Germany

INTRODUCTION

A young German woman disappears...

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