Intimate and intimidating: understanding trends and patterns in food and eating culture

The article describes a research study into attitudes to food. Food is said to have become a self-modelling process and something through which increasingly people define to themselves who they are and want to be, or from which they derive emotional consolation.

Intimate and intimidating: understanding trends and patterns in food and eating culture

Jens Lönneker, Sebastian Buggert and Kirsten Juchemrheingold Institute for Qualitative Market and Media Research, Germany


A young German woman disappears into the storeroom with a cardboard tray of fries – eating them at her desk is too much to ask of her colleagues, she says. She regularly eats other types of food there, though.

The first thing to come to French minds concerning day-to-day eating habits is 'il faut faire attention' – you have to be careful.

In the United...

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