Interview with YesWelder: Innovation comes from trial and error

贾雪

The welding brand YesWelder mainly focuses on the US market, and its business covers North America, Europe and other markets. Its achievements in recent years have made it advertised in the overseas field. YesWelder has no so-called marketing routines, but through groping in actual business operations, relying on the courage to try and make mistakes, and polishing the products or content that should be focused on at each stage, it has blazed its own path of overseas practice, allowing its brand to be in the market. It is selected and recognized by overseas users in an environment full of famous international brands.

This article is part of Spotlight China's latest series focusing on Chinese brands going global. Click to go to the topic page to read more about it.

Although there is no so-called marketing routine, the B2B welding brand YesWelder can occupy a good position in the top 10 of similar products on today's e-commerce platform, and has attracted a lot of attention in the field of overseas marketing of Chinese brands. Zhu Chengfeng (RC), the co-founder of YesWelder, said in an exclusive interview with WARC that YesWelder has the courage to try and make mistakes, and is able to...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands