Interview with Tom Joyner

An interview with Tom Joiner, host of a nationally syndicated radio show and TV show, about the nature and potential of the markets made up by America's minority ethnic groups, particularly African-Americans.

The Multicultural Marketing Committee of the ANA Spoke with Tom Joyner, the Nationally Syndicated Radio Personality and now Host of a Nationally Syndicated Television Show

Multicultural Committee: While there are an increasing number of marketers utilizing ethnic-targeted media programs, frequently the creative placed there is general market developed and themed. What are your thoughts on this?

Tom Joyner:I think you need to know and be able to relate to any group you are trying to target through advertising and, trust me, we can tell right away when the way we are being depicted in a spot is not...

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