Interview with Simon Munn

This is a wide ranging interview with Simon Munn the regional communications manager of Volvo. He defines the major issues facing advertisers as being achieving impact in the marketplace, given the existing clutter and the increasingly diverse media mix.

Rocksolid wheels

Delwyn Singewood interviews Simon Munn, Regional Communications Manager, Volvo

Volvo has a reputation for producing safe cars. But it has been trying to shed that boring image through a series of racy ads from Amsterdam shop MVMBS Fuel...