Interview with Simon Munn

This is a wide ranging interview with Simon Munn the regional communications manager of Volvo. He defines the major issues facing advertisers as being achieving impact in the marketplace, given the existing clutter and the increasingly diverse media mix.

Rocksolid wheels

Delwyn Singewood interviews Simon Munn, Regional Communications Manager, Volvo

Volvo has a reputation for producing safe cars. But it has been trying to shed that boring image through a series of racy ads from Amsterdam shop MVMBS Fuel Europe. A recent tongueincheek example was a poster for the C70 coupe with the endline: 'Lust, envy, jealousy. The dangers of a Volvo.'

Last year the marque brought in record global profits of 486 million for its American owner, Ford. In the UK, the brand had a 1.63% market share, with sales up over 8% on 2000 to...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands