Rocksolid wheels
Delwyn Singewood interviews Simon Munn, Regional Communications Manager, VolvoVolvo has a reputation for producing safe cars. But it has been trying to shed that boring image through a series of racy ads from Amsterdam shop MVMBS Fuel Europe. A recent tongueincheek example was a poster for the C70 coupe with the endline: 'Lust, envy, jealousy. The dangers of a Volvo.'
Last year the marque brought in record global profits of 486 million for its American owner, Ford. In the UK, the brand had a 1.63% market share, with sales up over 8% on 2000 to...