Does this Acquisition Create Customer Value
Just a year ago, Diageo wasthe world's largest food and drink company. Now food interests are on their way out and another drinks company, Seagrams, is on the way in. Judie Lannon talks to Rob Malcolm, president of global marketing for Guinness UDV, about why he sees a rosy future for the new alcoholic drinks company.
Judie Lannon:Last year I spoke to John McGrath about the formation of Diageo and now we see that food and retail are about to go. Does that mean that the core reason for the formation...