Internet users in Argentina, Brazil and Mexico

This paper provides a better understanding of the Latin American Internet market. The relationship between users and Internet in Argentina, Brazil and Mexico has much to do with local culture and habits.

Internet Users In Argentina, Brazil and Mexico

Similarities and differences in attitudes, behaviour and needs

Nora B. I. de D'AlessioandCarola PradsD'Alessio IROL

Introduction

The objective of this paper is to share the different research techniques developed...