Internet panel as a tool for TV programme appreciation research

Marjan Hammersma and Marion Appel

Programme appreciation is a much-used tool for programming purposes and programme development within public broadcasting organisations in the Netherlands.

Internet Panel As A Tool For TV Programme Appreciation Research

Marjan HammersmaNOS Publieke Omroep andMarion AppelIntomart BV

Leaving the Single Source Method after 35 Years

Since 1965 viewing behaviour and audience appreciation in the Netherlands have been systematically and continuously charted in a single panel. For the public channels not only the size of a programme's audience but the opinion of that audience was considered important, and for this reason it was decided at the onset to opt for continuous research into both viewing behaviour and programme appreciation.

Until 1987 ratings and appreciation scores were measured...

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