Internet motives of users in the United States, United Kingdom, Australia and Korea: a cross-cultural replication of the WMI
Shelly RodgersUniversity of Missouri-Columbia
Yan JinVirginia Commonwealth University
Ruth RettieKingston University...
Internet motives of users in the United States, United Kingdom, Australia and Korea: A cross-cultural replication of the WMI
The Web Motivation Inventory (WMI) is used in academic research and is cited in the academic Internet advertising literature.
