Internet motives of users in the United States, United Kingdom, Australia and Korea: A cross-cultural replication of the WMI

Shelly Rodgers, Yan Jin, Ruth Rettie, Frank Alpert and Doyle Yoon

The Web Motivation Inventory (WMI) is used in academic research and is cited in the academic Internet advertising literature.
  

Internet motives of users in the United States, United Kingdom, Australia and Korea: a cross-cultural replication of the WMI

Shelly RodgersUniversity of Missouri-Columbia

Yan JinVirginia Commonwealth University

Ruth RettieKingston University...

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