Internet inclusive multi-media reach/frequency and optimization

James H. Collins and Daniel T Mallett, Jr.

The tools available to support Internet-related media planning and buying are in their early stages of development.

Internet Inclusive MultiMedia Reach/Frequency And Optimization

Theories and techniques for an evolving media space

James H. CollinsScarborough Research andDaniel T. Mallett, Jr.Daniel Mallett Associates

Introduction

To date much Internet siterelated planning...

Learn more Get a demo