Internet exploring: the rise of the ‘digitraveller’

Sarah Morning, a planner at OgilvyAction, explores the ways people are using the internet. She argues that it is no longer an 'information superhighway' (if it ever was), but a world of unmapped and ever-changing digital landscapes that the 'digitraveller' and the 'digitourist' attempt to negotiate.

Internet exploring: the rise of the 'digitraveller'

Sarah Morning

Not long ago the internet was conceptualised as an information superhighway; something that led us on a very concrete, solid, definite route across the digital landscape. Its purpose was to allow easy access to information and create the quickest, most efficient way to get where we wanted.

Then, something happened. Somewhere, the highway stopped. It broke up into a mess of tarmac, rubble and dust, unable to go any further into digital space. Suddenly we realised that the way forward could no longer be visualised as a solid superhighway, but as...

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