Sarah Morning, a planner at OgilvyAction, explores the ways people are using the internet. She argues that it is no longer an 'information superhighway' (if it ever was), but a world of unmapped and ever-changing digital landscapes that the 'digitraveller' and the 'digitourist' attempt to negotiate.
Internet exploring: the rise of the 'digitraveller'
Sarah Morning
Not long ago the internet was conceptualised as an information superhighway; something that led us on a very concrete, solid, definite route across the digital landscape. Its purpose was...
