Internet Diffusion in Japan: Cultural Considerations

Yukaka Mizuno, Steven M. Edwards and Carrie La Ferle

The adoption of the Internet in Japan and the United States was examined in order to understand potential underlying factors influencing the diffusion process and to provide insight into the growth of the medium internationally.

Internet Diffusion in Japan: Cultural Considerations

Carrie La Ferle,Steven M. Edwards Michigan State University andYutaka Mizuno Kyoto Institute of Technology

The Internet currently reaches 426 million consumers worldwide (Pastore, 2001) and is projected to more than double in reach to 1 billion by 2005 (Iconocast.com, 2001). The internet as a medium has experienced unprecedented growth in the United States and is now also increasing around the world. In fact, North America currently accounts for only 43 percent of all internet users, followed by Western Europe (25 percent) and Asia (almost 21 percent). Eastern Europe,...

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