Internet Diffusion in Japan: Cultural Considerations

The adoption of the Internet in Japan and the United States was examined in order to understand potential underlying factors influencing the diffusion process and to provide insight into the growth of the medium internationally.

Internet Diffusion in Japan: Cultural Considerations

Carrie La Ferle,Steven M. Edwards Michigan State University andYutaka Mizuno Kyoto Institute of Technology

The Internet currently reaches 426 million consumers worldwide (Pastore, 2001) and is projected...