Internet Audience Measurement: A Practitioner's View
Steve Coffey MEDIA METRIX
WHY THE INTERNET NEEDS MEASUREMENT
In 1994 the Internet was a largely unknown technology to most consumers, although the buzz was beginning in advertising circles....
Internet Audience Measurement: A Practitioner's View
The objective of this paper is to provide some background to those interested in the Internet audience measurement industry, layout the alternative methods employed, and provide greater detail behind the methodology used by the leading Internet audience measurement service.
