Internet and Magazine Advertising: Integrated Partnerships or Not?

Richard Alan Nelson and Dr Ali Kanso

This study examines the mixed-media strategy of advertising online and publicizing the web location in magazine advertisements.

Internet and Magazine Advertising: Integrated Partnerships or Not?

Ali M. Kanso The University of Texas at San Antonio

Richard Alan Nelson Louisiana State University and A&M College

INTRODUCTION

The internet phenomenon is transforming communication, growing...

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