Internet advertising

This article is the latest best practice piece and focuses on internet advertising. It covers the three different but related advertising channels of the medium:- (1) conventional advertising, typified by banner ads, (2) commercial websites and (3) email.

Best Practice

Internet Advertising

 

The internet is the fastest-growing new medium of communication ever, in terms of market penetration, and has carried with it enormous hype and hope neither of which has been fully realised (7). It offers advertisers the ability to reach millions of individuals, worldwide, in real time, provide them with in-depth product information, carry on a dialogue with them, and sell to them, 24 hours a day.

Opportunities for advertisers

The internet represents three different but related advertising channels: conventional advertising, typified by banner ads; commercial websites; and email. (In addition, there are opportunities...

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