Internet Advertising Effectiveness

Laurent Flores

This paper highlights how internet advertising works and how it contributes to brand building. The author reviews the value of different online advertising formats ranging from banner and sponsorship to rich media.

Digital media effectiveness

Internet Advertising Effectiveness

What did we learn and where are we going?

Laurent Flores Vice-President, Division Director, Ipsos-ASI Interactive, United States.

INTRODUCTION

Over the years and since its birth in early 1994, the online advertising industry...

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