Internet Advertising Effectiveness
What did we learn and where are we going?
Laurent Flores Vice-President, Division Director, Ipsos-ASI Interactive, United States.
INTRODUCTION
Over the years and since its birth in early 1994, the online advertising industry has grown and changed and continues to change every day. According to a recent projection from Jupiter Communications,
'the global online ad spending is poised to grow from $7 billion in 2000 to almost $28 billion by 2005. Online ad spending will represent almost 6% of total advertising expenditures in 2005, up from 1.9% in 2000'.
However, although the medium continues to enjoy...