Internationally mobile students and their brands: insights from diaries
Università Cattolica del Sacro Cuore
Recent years have seen an unprecedented increase in the volume of student mobility for international st 2015). The movement of students is now going in all directions (Wei 2013). While traditional destination countries, such as the United States, remain strong magnets for students, new destinations are now competing for a share of internationally mobile students (UNESCO 2014). In the European Union, on average, 7.5% of the European student population is mobile (amounting to more than 1.4 million students) (EC 2015) and Europe is among the top regions hosting the largest number of mobile students (UNESCO 2014).