International Solidarity Foundation: The heritage

International Solidarity Foundation (ISF), a Finnish NGO battling female genital mutilation in East Africa, gained attention and new donors by unexpectedly turning their plea to UNESCO.

Campaign details

Title: The HeritageBrand: International Solidarity FoundationProduct: NGO FundingIdea: United ImaginationsCountry: Finland

Media placement

ElementPlacement/LocationStart DateEnd DateNumber of airings / placementsCountry / Region
Social Media postsFacebook, LinkedIN, Instagram, X, TikTok11/10/202311/10/20235Finland
BillboardsSurrounding UNESCO Headquarters in Paris + in front of Finland's Parliament10/10/202311/10/202331Finland, France
Application for UNESCO World Heritage SitePaper application delivered to Finland's UNESCO representatives11/10/202311/10/20232Finland

Relevance for Creative Strategy

International Solidarity Foundation, a Finnish NGO battling female genital mutilation in East...

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