International Paralympic Committee: #WeThe15

WeThe15, a human rights movement, launched a global campaign to make the 15% of the world’s population living with disabilities visible, rewrite and seed a new narrative on their behalf and ensure that the change in tone comes from the top.

Campaign video: International Paralympic Committee – #WeThe15

Selected creative: International Paralympic Committee – #WeThe15

Credits

Creative agency: adam&eveDDB LondonAccount Director:Charlie Simpson / Charlotte Ellison / Pablo Arango / Rosie Snowball...

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