International Paralympic Committee: Raw – emotions unite us

The International Paralympic Committee (IPC) developed the Raw: Emotions Unite Us campaign to amplify brand presence, show that online extended reality (WebXR) was a sustainable approach to marketing and use virtual reality (VR) to create emotional impact.

Campaign details

Brand: International Paralympic CommitteeAgency: MetaRegion: North America



Raw: Emotions Unite Us emerged as a project with four key objectives: 1, to amplify the brand presence of the International Paralympic Committee (IPC) and the Paralympics; 2, to show that WebXR is a sustainable approach that can drive true accessibility for audiences; 3, to explore the inherent power of spatial audio as a new medium for storytelling; and 4, to demonstrate that Virtual Reality can capture the raw impact of emotional experiences.

The biggest roadblock to achieving these objectives was working with an...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands