International Motors Group

Elvis, Brilliant Media (media agency) and MCBD (advertising agency) put together this multimedia campaign for Subaru cars, winning bronze in the automotive category at the 2006 DMA Awards.

International Motors Group

Elvis

THE TEAM

Craig Addy Stuart Royall Cath Morony Kate Proh Mike Cullis David Shiel

OTHER CONTRIBUTING COMPANIES

Brilliant Media – Media Agency MCBD – Advertising Agency

WHAT IS WONDERFUL ABOUT THIS WORK?

We created a multimedia campaign inviting “petrolheads” to test-drive, combining compelling stats with striking imagery and a personal invitation to discover the all-new Subaru Impreza.

CAMPAIGN OBJECTIVES

To dramatise the performance credentials of the new Impreza range. To generate leads and sales.

STRATEGY AND TARGETING

As a niche brand, Subaru features on fewer car-buyer's lists than most. Impreza...

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