International Motors Group
Craig Addy Stuart Royall Cath Morony Kate Proh Mike Cullis David Shiel
OTHER CONTRIBUTING COMPANIES
Brilliant Media – Media Agency MCBD – Advertising Agency
WHAT IS WONDERFUL ABOUT THIS WORK?
We created a multimedia campaign inviting “petrolheads” to test-drive, combining compelling stats with striking imagery and a personal invitation to discover the all-new Subaru Impreza.
To dramatise the performance credentials of the new Impreza range. To generate leads and sales.
STRATEGY AND TARGETING
As a niche brand, Subaru features on fewer car-buyer's lists than most. Impreza...