International Home Foods Inc.: I Want My Maypo campaign

The Maltex Company of Burlington, Vermont, marketed Maltex cereal, a combination of toasted wheat and malted barley, for years.

International Home Foods Inc.: I Want My Maypo campaign

Marshall Yates

Overview

The Maltex Company of Burlington, Vermont, marketed Maltex cereal, a combination of toasted wheat and malted barley, for years. It developed Maypo maple-flavored hot oat cereal...